MAHLE Aftermarket Extends Partnership with Motorsports Icon Casey Currie
Farmington Hills, Mich., Feb. 1, 2023
MAHLE Aftermarket has renewed its partnership with motorsports legend, Casey Currie, for the 2023 season, marking six years of collaboration including the development of a custom vehicle build for the inaugural “MAHLE: The Choice of Champions” technician promotion. Casey is also an integral member of the MAHLE engine parts test team and regularly participates in leading off-road competitions and exhibitions across the United States driving a MAHLE-branded vehicle.
“Since day 1 of our partnership with Casey, similar to his well-known motorsports persona, it’s been a non-stop adventure with many milestones already achieved and memories captured,” says Jim Kahut, Head of Marketing at MAHLE Aftermarket North America. “Casey and his team have become a part of the MAHLE family, seamlessly connecting with our customers, staff and product technicians and we look forward to what still lies ahead in our flourishing relationship.”
Kicking-off the first event of the year, Casey and his team will compete in the 2023 Progressive King of the Hammers, considered the toughest week of one-day, off-road races in the world, February 2-11 in Johnson Valley, California.
Other notable racing events slated for the 2023 season through the MAHLE Aftermarket and Casey Currie sponsorship include:
• 2/2-2/11 King of Hammers | Johnson Valley, CA
• 3/3-3/12 Daytona Bike Week | Daytona Beach, FL
• 4/1-4/9 Moab Easter Jeep Safari | Moab, UT
• 4/28-5/5 Norra 1000 - Baja Ca, Mexico
• 5/19-5/21 HyperFest | Alton, VA
• 6/11-6/16 Hot Rod Power Tour | Hampton, GA to Bristol, TN
• 8/4-8/6 Jeep Jamboree | Rubicon Springs, CA
• 8/16-8/20 Vegas 2 Reno | Las Vegas, NV to Reno, NV
• 11/13-11/18 Baja 1000 | Baja Ca, Mexico
Through the partnership agreement, Casey will also once again play a pivotal
part in the second annual “MAHLE: The Choice of Champions” technician
promotion, providing one of the two, custom-built vehicle prize options that will
be offered: a one-of-a-kind, off-road-ready Jeep Gladiator. In addition to
participating in various social media activities to help bring awareness to this
year’s exciting program, Casey will join some of motorsports’ most notable
personalities during an exclusive VIP reception at the 2023 Automotive
Aftermarket Product Expo (AAPEX) in November for the Grand Prize drawing.
From a small test workshop to one of the top 20 automotive suppliers, MAHLE is
proud to celebrate more than 100 years of delivering superior quality products
around the world. For more information about MAHLE Aftermarket and its brands,
visit www.mahle-aftermarket.com, or contact your local sales representative.