MAHLE Aftermarket goes Hollywood
There‘s no such thing as real heroes? MAHLE Aftermarket begs to differ!
“MAHLE Repair Shop Heroes,” the newest international campaign from MAHLE Aftermarket, uses Hollywood glitz, glamour and blockbuster titles to place technicians – and their products and services – directly in the spotlight.
„ “It’s time that we honored the technicians and shop owners who go the extra mile for their customers each and every day. They are our heroes. An auto repair shop is only as good as the people in it. The people who do everything to keep their customers on the move. As a full-service provider, we do our part by supplying repair shops with the most modern equipment for repairs and diagnostics – and by delivering replacement parts of the highest quality for all drive types.“ „
In the near future, a mixture of battery-electric, hybrid, combustion, and hydrogen drives will shape both mobility and the way workshops do business.
This technological diversity is reflected in the imagery of the MAHLE Aftermarket campaign “MAHLE Aftermarket Heroes,” in which “movie”-titles and motifs – as well as MAHLE products developed for both combustion and electric vehicles – are shown. Playing a supporting role in the campaign is the broad variety of training and educational opportunities we offer. Getting top billing, however, are the technicians – the repair shop heroes themselves.
Which Hero are you?
Check our new tool! Choose a template and decide who you want to be – whether the Terminator or the Captain of a pirate ship, it’s up to you. Upload your picture and transform yourself into the Workshop Hero in no time!