GREAT WORK! MAHLE Aftermarket highlights the role of independent workshops
Stuttgart/Germany, October 12, 2020 - In October, MAHLE is launching its new, international marketing campaign for the Aftermarket business unit with the slogan “GREAT WORK!” It will comprise numerous elements, including digital assets, brochures, a campaign film, advertising motifs, image materials, trade fair panels, and sales materials. MAHLE Aftermarket wants to use the campaign to celebrate the efforts of the employees of independent workshops while positioning itself as a strong partner “behind the scenes.” The campaign, developed in collaboration with the Stuttgart-based agency bilekjaeger, marks the start of a new, long-term communication strategy.
- MAHLE Aftermarket launches new, international marketing campaign
- Numerous elements: digital assets, brochures, a campaign film, advertising motifs, image materials, and sales materials
- Campaign marks the start of a new, long-term communication strategy
“As the mobility transformation gets underway, the day-to-day routine of independent workshops is becoming more fast-paced, complex, and challenging,” says Olaf Henning, Corporate Executive Vice President and General Manager MAHLE Aftermarket. “With our ‘GREAT WORK!’ campaign, we’re transforming mechanics into workshop heroes. They give their all every day. As MAHLE Aftermarket, we want to give them the support they need to get the job done.”
The first phase of the communication concept opens with a promotional film that appeals to the core target group on an emotional level and combines all the key messages that underpin the “GREAT WORK!” campaign. The film forms the heart of a cross-media campaign, and links to it will be included in the company’s digital customer magazine, MPULSE, and on Facebook, Instagram, and the MAHLE website.
Starting next year, MAHLE Aftermarket will tailor local communication tools for its individual regions in line with the “GREAT WORK!” concept. The planned content—films, customer presentations, brochures, advertisements, banners, images, and trade fair motifs—will then be gradually released across all communication channels.
Contacts in MAHLE Corporate Communications:
Ruben Danisch
Head of Corporate and Product Communications
Phone: +49 711 501-12199
E-mail: ruben.danisch@mahle.com
Christopher Rimmele
Product, Technology, and Aftermarket Communications Spokesman
Phone: +49 711 501-12374
E-mail: christopher.rimmele@mahle.com
