MAHLE goes Hollywood
There‘s no such thing as real heroes? MAHLE begs to differ!
“MAHLE Workshop Heroes,” the newest international campaign from MAHLE Lifecycle and Mobility, uses Hollywood glitz, glamour and blockbuster titles to place mechanics – and their products and services – directly in the spotlight.
„ “It’s time that we honored the mechanics and workshop teams which go the extra mile for their customers each and every day. They are our heroes. A workshop is only as good as the people in it. The people who do everything to keep their customers on the move. As a full-service provider, we do our part by supplying workshop teams with the most modern equipment for repairs and diagnostics – and by delivering spare parts of the highest quality for all drive types.“ „
In the near future, a mixture of battery-electric, hybrid, combustion, and hydrogen drives will shape both mobility and the way workshops do business.
This technological diversity is reflected in the imagery of the MAHLE campaign “MAHLE Workshop Heroes,” in which “movie”-titles and motifs – as well as MAHLE products developed for both combustion and electric vehicles – are shown. Playing a supporting role in the campaign is the broad variety of training and educational opportunities on offer, as well as the MAHLE Technical Messenger service. Getting top billing, however, are the mechanics and workshop heroes themselves.
Which Hero are you?
Check our new tool! Choose a template and decide who you want to be – whether the Terminator or the Captain of a pirate ship, it’s up to you. Upload your picture and transform yourself into the Workshop Hero in no time!