MAHLE Continues Partnership with Richard Petty for “Choice of Champions” Promotion
- Richard Petty and his team at Petty’s Garage will play a pivotal role in the second annual “MAHLE: The Choice of Champions” technician promotion
- Four finalists will have a chance to win their choice of either a custom-built Jeep Gladiator from motorsports legend Casey Currie or a one-of-a-kind Z06 Corvette from Petty’s Garage
- MAHLE will announce the grand prize winner of this year’s promotion at its exhibit booth A-2661 during the 2023 AAPEX show
- 2023 marks the seventh consecutive year of the sponsorship agreement between MAHLE Aftermarket and Petty’s Garage
Richard Petty and his team at Petty's Garage will play a pivotal role in the second annual "MAHLE: The Choice of Champions" technician promotion. In addition to participating in promotional events leading up to the grand prize drawing at the 2023 Automotive Aftermarket Products Expo (AAPEX), Petty and his team have engineered one of the two custom vehicles up for grabs - a one-of-a-kind Corvette Z06. The winner will be announced during a special ceremony at the MAHLE exhibit booth A-2661 during the 2023 AAPEX show. MAHLE Aftermarket has renewed its longstanding sponsorship with Petty's Garage for the seventh consecutive year.
“Our partnership with ‘The King’ Richard Petty goes back many years and it’s been an exciting journey that just keeps getting better. In addition to his involvement with our ‘Choice of Champions’ promotion, his speed shop, Petty’s Garage, has custom built several engines with MAHLE parts,” said Jon Douglas, President, MAHLE Aftermarket North America. “We are looking forward to working with Petty and his team to announce the winner of the ‘MAHLE Choice of Champions’ promotion at this year’s AAPEX show and seeing how our partnership will continue to evolve.”
The Corvette Z06, engineered by Petty’s Garage exclusively for the “Choice of Champions” promotion, was completed earlier this year. It boasts a 1,000-horsepower engine, a six-speed manual transmission, and a custom rear wing and front splitter, as well as MAHLE pistons, rings, gaskets and CLEVITE bearings.
Petty is among the most accomplished drivers in the history of NASCAR. In 2010, he was inducted into the inaugural class of the NASCAR Hall of Fame. His partnership with MAHLE has led to their collaboration in building several custom performance engines and cars that have been awarded to winners of MAHLE promotional contests.
For more information about the “MAHLE: The Choice of Champions” technician promotion, including footage of the two grand prize vehicles and special messages from Petty and the likes of motorsports icons John Force and Casey Currie, visit the MAHLE Facebook (https://www.facebook.com/mahleusa) and Instagram (https://www.instagram.com/mahle_mpulse_usa/) pages. Full promotion details can be found by visiting www.mahlechampions.com.
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Note for Journalists: high-res images of pictures captioned below are available upon request.
Contacts in MAHLE Corporate Communications:
Jim Kahut
Head of Marketing, MAHLE North America
Phone: 419 344-7366
E-mail: Contact by email
Benjamin Haas
Spokesperson Aftermarket
Phone: +49 711 501-12374
E-mail: Contact by email
About MAHLE
MAHLE is a leading international development partner and supplier to the automotive industry with customers in both passenger car and commercial vehicle sectors. Founded in 1920, the technology group is working on the climate-neutral mobility of tomorrow, with a focus on the strategic areas of electrification and thermal management as well as further technology fields to reduce CO2 emissions, such as fuel cells or highly efficient combustion engines that also run on hydrogen or synthetic fuels. Today, one in every two vehicles globally is equipped with MAHLE components.
MAHLE generated sales of more than EUR 12 billion in 2022. The company is represented with approx. 72,000 employees at 152 production locations and 12 major research and development centers in more than 30 countries. (as of 31.12.2022)
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About MAHLE Aftermarket
MAHLE Aftermarket, the business unit specializing in spare parts, uses the expertise from original equipment series production for its product range and supplies partners in the trade, workshops, and engine repair shops. The products developed by the MAHLE Service Solutions business segment for workshop equipment, as well as comprehensive services and individual training offers, round out the offer. MAHLE Aftermarket operates out of more than 30 locations around the world and has additional sales offices with almost 2,000 employees. In 2022, the business unit recorded a sales volume of more than EUR 1.2 billion globally. (as of 31.12.2022)