Gasket Product Lines From MAHLE Aftermarket Inc. to become MAHLE Original, Reflecting OE Form, Fit, and Function
Farmington Hills, Mich., June 30, 2016 – MAHLE Aftermarket Inc. announced that they will be marketing their gasket line as MAHLE Original®, reflecting the OE form, fit and function that is designed into the parts. The transition will begin in the second half of 2016, and will be completed by March of 2017.
In addition to OE form, fit and function, the MAHLE Original gasket line offers the best coverage in the aftermarket –across all domestic, Asian and European vehicles. MAHLE Aftermarket also offers 1,300 gasket part numbers that are exclusive to the aftermarket.
“The only thing that will be changing is the outside package – our gaskets will now be in a MAHLE Original branded box,” said Jon Douglas, general manager, MAHLE Aftermarket North America. “What won’t change is the OE form, fit and function the aftermarket has come to expect from MAHLE Aftermarket.”
MAHLE Aftermarket further supports sales of the MAHLE Original gaskets with the most comprehensive marketing support in the aftermarket. MAHLE offers a complete range of product flyers, technical service bulletins, and print advertising. An eLearning online training module is available for technician education.
For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com or contact your local sales representative.
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