Stuttgart/Germany, October 12, 2020 - In October, MAHLE is launching its new, international marketing campaign for the Aftermarket business unit with the slogan “GREAT WORK!” It will comprise numerous elements, including digital assets, brochures, a campaign film, advertising motifs, image materials, trade fair panels, and sales materials. MAHLE Aftermarket wants to use the campaign to celebrate the efforts of the employees of independent workshops while positioning itself as a strong partner “behind the scenes.” The campaign, developed in collaboration with the Stuttgart-based agency bilekjaeger, marks the start of a new, long-term communication strategy.