New on the outside—original on the inside

New packaging design for MAHLE Aftermarket products from 2019.

New packaging—proven quality

MAHLE Aftermarket products will come in newly designed packaging from 2019—simple, clear, compact. Bold colors, concise information, and a clear design will facilitate handling in trade and workshops. We haven’t changed the labels—the high level of security remains the same.

This is what’s changed and what’s staying the same.

-          The product description is positioned for easy reading

-          Additional illustrations help you see at a glance what product is contained.

-          Information on the box has been reduced to the essentials

-          Bold, full-surface colors ensure a strong impact at a distance

-          Nearly all packaging will now come in “MAHLE blue”—including engine cooling and air conditioning products from BEHR (previously orange) and MAHLE engine components (previously red).

(KNECHT FILTERS will still be available in orange packaging.)

 

The text on the labels will remain unchanged to guarantee the same high level of security.

 

To make it even more simple: MAHLE ORIGINAL is becoming MAHLE

If it says MAHLE on the outside, it’s got the original on the inside. That’s why, beginning in 2019, our global sales brand will become simply MAHLE.

How you benefit from the new packaging:

-          All the relevant details at a glance

-          Easy identification in the warehouse

-          Easy handling in the warehouse

-          Highly security guaranteed (protection against illegal copies and counterfeits)

 

Strong look for seven strong brands

MAHLE Aftermarket unites seven strong, international brands that are synonymous with innovation and uncompromising quality. Aside from the umbrella brand MAHLE, these include successful companies such as BEHR, CLEVITE, IZUMI, METAL LEVE, and KNECHT FILTERS. BRAIN BEE, newly integrated into the MAHLE brand family in 2018, is the expert in workshop equipment and diagnostics for the markets in Europe, the Middle East, Africa, South America, and parts of Asia.

 

 

Throughout the world, the MAHLE brand is thus synonymous with spare parts in original equipment quality along the entire powertrain—from engine components, turbochargers, filters, engine cooling and air conditioning, starter motors and alternators through workshop equipment and diagnostics, e-mobility and electronics, and even spare parts for classic vehicles.