Two strong brands for engine components

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Press release [RTF; 38 KB]

Two strong brands


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On schedule, MAHLE has integrated the engine parts activities that were purchased from Dana over a year ago into its own organization. The former brand Glacier Vandervell will no longer exist after 2009, but the available range under the brand names MAHLE Original and Perfect Circle is now more extensive and innovative than ever.

Glacier Vandervell’s expertise and the specially coated OE-quality bearings will continue to be carried in the MAHLE Original and Perfect Circle assortments. With new item numbers to match the MAHLE system, and with newly designed packaging featuring the MAHLE look. A reference on the packaging will make part identification easier for users of former Glacier Vandervell bearings. Particularly for Renault Trucks, Iveco and Scania, the expanded MAHLE assortment is thus coming closer to providing a complete program in the parts market.

Next year, MAHLE will for the first time sell valves in addition to pistons, piston rings, cylinder liners, and bearings under the Perfect Circle brand. The portfolio of the two brands, MAHLE Original and Perfect Circle, will be completely identical in design and product quality—the only difference will be different lettering on the packaging.

“The retail market, workshops, and engine repair services will now profit from two strong brands stemming from our company,” explains Arnd Franz, General Manager of MAHLE Aftermarket. “MAHLE Original and Perfect Circle now provide a comprehensive range of pistons, piston rings, cylinder liners, assemblies, bearings, and valves for quality-conscious customers.”



For further information:
MAHLE Aftermarket GmbH
Andrea Arnold
Corporate Communications
Pragstraße 26 - 46
70376 Stuttgart
Germany
Phone: +49 (0) 711/501-13124
Fax: +49 (0) 711/501-13700
andrea.arnold@mahle.com

 

 

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